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Under Armour – Bad Fish 1 (Crew Deep)

Client :
Under Armour

Date :
Spring / Summer 2017

ABOUT THE PROJECT

Created as part of a 3-graphic set. This one of my favorites from the SS17 line. Illustration shows 6 skeletons posing in front of their catch at a weigh-in. I did my best to capture the “bro”-ness of the moment. I even added the ubiquitous one-kneed, cross body, pose and pound seen at nearly every weigh-in since the Summer of 2011. Digitally illustrated using a Wacom tablet and Adobe Photoshop. Available on HERE.